{"id":3246,"date":"2026-09-23T10:13:52","date_gmt":"2026-09-23T02:13:52","guid":{"rendered":"https:\/\/www.flapdisplay.com\/?p=3246"},"modified":"2026-09-23T11:41:31","modified_gmt":"2026-09-23T03:41:31","slug":"gsk-singapore-split-flap-display","status":"publish","type":"post","link":"https:\/\/www.flapdisplay.com\/index.php\/2026\/09\/23\/gsk-singapore-split-flap-display\/","title":{"rendered":"Split Flap Display for GSK Singapore BLENREP Launch Event"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>A custom mechanical split flap display integrated into a railway-inspired product launch experience in Singapore<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TS Display created a custom <strong>split flap display for a GSK Singapore product launch event<\/strong>, combining mechanical flipping, branded colors and event messaging within a railway-inspired installation.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>Project Information<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Client:<\/strong> GSK<br><strong>Location:<\/strong> Singapore<br><strong>Date:<\/strong> September 2026<br><strong>Application:<\/strong> Product Launch \/ Brand Activation<br><strong>Product:<\/strong> Split Flap Display<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>Split Flap Display Specs<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Module Size:<\/strong> 15 \u00d7 10 cm<br><strong>Layout:<\/strong> 2 rows \u00d7 15 columns<br><strong>Total Modules:<\/strong> 30<br><strong>Overall Display Size:<\/strong> 30 cm (H) \u00d7 150 cm (W)<br><strong>Flap Design:<\/strong> Custom characters, branded colors and graphics<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.flapdisplay.com\/wp-content\/uploads\/2026\/09\/gsk-singapore-split-flap-display-product-launch-768x1024.jpg\" alt=\"GSK Singapore split flap display installed for BLENREP product launch event\" class=\"wp-image-3248\" srcset=\"https:\/\/www.flapdisplay.com\/wp-content\/uploads\/2026\/09\/gsk-singapore-split-flap-display-product-launch-768x1024.jpg 768w, https:\/\/www.flapdisplay.com\/wp-content\/uploads\/2026\/09\/gsk-singapore-split-flap-display-product-launch-225x300.jpg 225w, https:\/\/www.flapdisplay.com\/wp-content\/uploads\/2026\/09\/gsk-singapore-split-flap-display-product-launch-1152x1536.jpg 1152w, https:\/\/www.flapdisplay.com\/wp-content\/uploads\/2026\/09\/gsk-singapore-split-flap-display-product-launch.jpg 1280w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\"><strong>Custom TS Display split flap display integrated into the GSK Rail \u2013 Platform B launch environment in Singapore.<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.flapdisplay.com\/wp-content\/uploads\/2026\/09\/gsk-singapore-split-flap-display-in-motion-768x1024.jpg\" alt=\"GSK Singapore split flap display flipping during product launch event\" class=\"wp-image-3249\" srcset=\"https:\/\/www.flapdisplay.com\/wp-content\/uploads\/2026\/09\/gsk-singapore-split-flap-display-in-motion-768x1024.jpg 768w, https:\/\/www.flapdisplay.com\/wp-content\/uploads\/2026\/09\/gsk-singapore-split-flap-display-in-motion-225x300.jpg 225w, https:\/\/www.flapdisplay.com\/wp-content\/uploads\/2026\/09\/gsk-singapore-split-flap-display-in-motion-1152x1536.jpg 1152w, https:\/\/www.flapdisplay.com\/wp-content\/uploads\/2026\/09\/gsk-singapore-split-flap-display-in-motion.jpg 1280w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\"><strong>Custom split flap display in motion within the GSK Rail \u2013 Platform B themed event installation in Singapore.<\/strong><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Project Overview<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In September 2026, TS Display supplied a custom <strong>split flap display for a GSK Singapore product launch event<\/strong> centered around BLENREP.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"GSK Singapore Split Flap Display | BLENREP Product Launch Event\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/heKVMh_S2pg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.prnewswire.com\/apac\/news-releases\/gsks-blenrep-belantamab-mafodotin-combinations-approved-in-singapore-for-treatment-of-relapsedrefractory-multiple-myeloma-302854008.html\">BLENREP had received regulatory approval<\/a> in Singapore in July 2026, and the event environment transformed the launch into a railway-inspired brand experience built around concepts such as <strong>\u201cGSK Rail,\u201d \u201cPlatform B,\u201d \u201cBoard the Future,\u201d<\/strong> and <strong>\u201cAhead Together.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The split flap display was integrated directly into this environment, where its mechanical flipping motion and distinctive sound naturally reflected the character of a traditional railway departure board.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of functioning simply as signage, the display became part of the event concept itself.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Design &amp; Customization<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The display used <strong>30 compact 15 \u00d7 10 cm split flap modules<\/strong> arranged in a 2 \u00d7 15 layout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This relatively small configuration provided enough characters for short event messages while remaining easy to integrate into the custom exhibition structure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The flap cards were specially designed with letters and multiple colors to support both text and graphic sequences. During production and testing, the display was programmed with messages including:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>NOW ARRIVING<\/strong><br><strong>BLENREP IS APPROVED<\/strong><br><strong>ELEVATE THE OUTCOME<\/strong><br><strong>TRANSFORM THE JOURNEY<\/strong><br><strong>GET ON BOARD<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"GSK Split Flap Display | Factory Testing Before Installation\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6QAx82AKsEk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Color transitions and mechanical flipping sequences were also incorporated into the display, giving the installation more visual movement than a conventional static sign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result combined <strong>physical motion, typography, sound and branded color<\/strong> within one compact mechanical display.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Event Installation<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At the event in Singapore, the finished split flap display was installed directly into the <strong>GSK Rail \u2013 Platform B<\/strong> environment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The surrounding design recreated elements of a modern railway platform, with the split flap board positioned as part of the architectural display rather than as a standalone screen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This made the technology especially appropriate for the concept.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The familiar movement of a mechanical departure board reinforced the railway theme while delivering changing campaign messages to visitors throughout the experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For this project, the split flap display was not simply added to the event space \u2014 <strong>its mechanical character became part of the storytelling.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Result<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The completed system operated successfully during the event and integrated naturally with the overall GSK installation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The client was highly satisfied with the finished display and confirmed that the event went well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project demonstrates how even a compact <strong>2 \u00d7 15 split flap display<\/strong> can create a strong visual presence when the mechanical movement is integrated into a broader creative concept.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Small Split Flap Display, Big Impact\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/twr3cc3efDU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It also shows the potential of split flap technology for <strong>product launches, corporate events, brand activations, exhibitions and experiential installations<\/strong> where brands are looking for something more memorable than a conventional digital screen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A custom mechanical split flap display integrated into a railway-inspired product launch experience in Singapore TS Display created a custom split flap display for a GSK Singapore product launch event, combining mechanical flipping, branded colors and event messaging within a railway-inspired installation. Project Information Client: GSKLocation: SingaporeDate: September 2026Application: Product Launch \/ Brand ActivationProduct: Split [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3248,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","site-transparent-header":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[7],"tags":[64,61,60,63,62],"class_list":["post-3246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-split-flap-display","tag-brand-activation-display","tag-event-split-flap-display","tag-mechanical-flip-board","tag-split-flap-display-for-corporate-events","tag-split-flap-display-singapore"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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