Seven mechanical Picture Flap installations across Germany and the United States for a year-long luxury retail campaign
Project Information
Client: Porsche Design
Campaign: Porsche Design 50th Anniversary
Countries: Germany and the United States
Cities: Hamburg, Berlin, Frankfurt, Düsseldorf, Costa Mesa, Beverly Hills and Aventura
Use Case: Luxury Retail Window Display
Number of Installations: Seven Picture Flap Displays
Installed: 2022
Picture Flap Specs
Product: Picture Flap Display
Display Type: Large-Format Mechanical Picture Display
Display Content: Anniversary Graphics / Eyewear Campaigns / Product Photography / Seasonal Visuals
Image Updates: Four Seasonal Flap Collections
Installation: Completed by Local Teams with TS Display Remote Support
Project Overview
Founded in 1972 by Professor Ferdinand Alexander Porsche, Porsche Design celebrated its 50th anniversary in 2022 with a worldwide campaign honouring the brand’s history, present and future. The anniversary programme included special products, international events, exhibitions and retail presentations.
As part of the anniversary retail campaign, TS Display manufactured seven large-format Picture Flap Displays for Porsche Design stores in Germany and the United States.
The displays were installed in Hamburg, Berlin, Frankfurt and Düsseldorf in Germany, as well as Costa Mesa, Beverly Hills and Aventura in the United States.
Placed inside prominent retail windows, the mechanical Picture Flap Displays became part of Porsche Design’s anniversary storytelling. Through coordinated flipping movements, the displays helped present the brand’s 50-year evolution, anniversary milestones, eyewear campaigns, product photography and seasonal visual themes.
Selected for an International Retail Project
During the supplier selection process in 2021, the project team evaluated suitable Picture Flap manufacturers internationally, including companies in the United States.
TS Display was ultimately selected to manufacture and support the seven display systems.
Being chosen for an international project involving such a recognised luxury brand was both an honour and a major responsibility for our team.
This was not a single Picture Flap installed in one store. The project involved seven separate installations across two countries, several time zones and different retail environments.
Every display needed to be manufactured, tested, programmed and prepared according to the project schedule while maintaining a consistent visual standard across all seven locations.
Seven Cities Across Germany and the United States
The Picture Flap Displays were installed by local teams in Germany and the United States.
Because the stores were located across different time zones, TS Display adjusted its working hours to match the installation schedules of the German and American teams.
Whenever assistance was required, our engineers provided timely remote support for:
- module positioning and alignment;
- electrical wiring and communication;
- control computer configuration;
- software setup and testing;
- image card installation;
- flipping-sequence adjustment;
- remote diagnosis and troubleshooting.
Despite the time differences, our engineers remained available to support the local teams throughout installation and commissioning.
This cross-border coordination helped all seven Picture Flap Display installations proceed smoothly.
Four Seasonal Image Collections
The Picture Flap systems were created for a year-long campaign rather than a single fixed image.
Throughout 2022, Porsche Design used four groups of campaign imagery corresponding to:
Spring · Summer · Autumn · Winter
For each seasonal update, new artwork was supplied to TS Display. Our team divided the complete images according to the Picture Flap module layout, printed the new card sets and shipped them to the stores in Germany and the United States.
The local teams then replaced the cards inside the existing displays with remote guidance from TS Display whenever required.
This allowed Porsche Design to refresh its luxury retail window displays throughout the anniversary year without replacing the complete mechanical system.
A Reusable Mechanical Picture Display
One of the most important advantages of the Picture Flap system is its reusability.
The display frames, mechanical modules, controllers and software remained installed throughout the campaign. For each new visual theme, only the printed picture cards and programmed animation sequences needed to be updated.
The same Picture Flap Displays could therefore present:
- Porsche Design 50th anniversary graphics;
- eyewear campaign photography;
- product and lifestyle imagery;
- seasonal retail promotions;
- brand logos and visual identities;
- mechanical image transitions.
After the anniversary campaign, the hardware could continue to support future product launches, seasonal promotions and retail window displays by installing new printed card sets.
This makes TS Picture Flap a reusable visual merchandising system rather than a temporary one-time display.
Remote Flipping Rhythm and Animation Programming
Replacing the printed picture cards was only one part of every seasonal update.
TS Display also provided remote programming for the flipping rhythms and animation sequences of the seven Picture Flap Displays.
The flipping speed, transition order, pauses and movement patterns could be adjusted according to the new campaign imagery and visual requirements.
Each display could be configured independently, while the overall campaign presentation remained coordinated across all seven locations.
This combination of replaceable printed imagery and remotely adjustable mechanical movement gave Porsche Design greater flexibility throughout the year-long campaign.
More Than the Display Hardware
When clients purchase a Split Flap or Picture Flap system from TS Display, they receive more than the physical display.
They also gain access to our complete after-sales and technical support system.
TS Display can continue to provide:
- remote installation guidance;
- software configuration;
- flipping-sequence programming;
- remote diagnosis;
- troubleshooting assistance;
- card replacement guidance;
- replacement parts and technical support.
No matter which country a project is located in, TS Display can provide remote guidance and video support to help the local team complete installation and maintain reliable operation.
For an international project, this continuing technical assistance can be just as important as the display hardware itself.
The Result
All seven Picture Flap Displays were successfully installed in Porsche Design stores across Germany and the United States.
Throughout 2022, the displays operated reliably and supported four seasonal image collections. New printed cards were supplied for each campaign update, while the original Picture Flap hardware was reused throughout the year.
The project successfully supported Porsche Design’s 50th anniversary retail campaign throughout 2022.
It demonstrated that Picture Flap Displays can support:
- international luxury retail campaigns;
- multi-store installations across different countries;
- long-term daily operation;
- seasonal image replacement;
- remotely adjustable mechanical animations;
- reusable retail display systems;
- ongoing international technical support.
We are honoured that TS Display’s Picture Flap systems became part of Porsche Design’s 50th anniversary campaign across seven cities in Germany and the United States.
Planning a Picture Flap Display for Your Retail Campaign?
TS Display manufactures Picture Flap Displays for luxury retail stores, brand anniversaries, exhibitions, product launches and seasonal window campaigns.
We provide display manufacturing, image printing, software configuration and long-term remote technical support for projects worldwide.
Contact TS Display to discuss your Picture Flap Display project.
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